Keeping up with increased expectations

Strenuous week? Before you run off for the weekend, let this week’s content marketing news digest suggest ways to twist increased expectations to your advantage. You’ll get insight into hurdling the digital skills gap, see why the C-suite views social media fitness as essential for

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Tasting the appeal of the mobile-LinkedIn combo

Like strawberries and chocolate, some things are just meant to go with each other. Read this week’s content marketing news digest to see why mixing LinkedIn with mobile outreach appeals to the palates of target audiences. You’ll find details about the B2B social platform’s mobile

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Harvest time for mobile and social marketing

As farmers harvest crops this autumn, marketing professionals should focus on bringing in the bounty from mobile platforms and social networking sites. This week, learn which top brands have optimized sites for mobile and see how Twitter is working to support more mobile users. Discover

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Hitting Google curveballs

Even as Google fires off dizzying adjustments to searches and user analytics, you can still step up to the online marketing plate with confidence. Read this edition of our weekly news digest to see how to hit the content sweet spot now that tracking user

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