Make your content do the selling [VIDEO]

Does your content do most of the selling for your company? It should. But if it doesn’t, watch “Understanding the B2B Content Funnel” to see if your content strategy mirrors an effective sales funnel. This step-by-step video presentation describes the repeatable best practices TDA

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6 tips to unite marketing and sales

All too often, marketing and sales clash despite common goals. But collaboration delivers better results than playing a Game of Thrones. Study the battlefield to unite both sides and help your business emerge a victor. Read on for a primer on pipeline planning, ways to

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Six Ways to Get Salespeople to Expand the Case Study Pipeline

In a meeting with a very large client last week, we asked a VP there what kinds of collateral his sales team finds most useful. The VP’s response was immediate: “Case studies, no doubt about it.” His answer reinforces what TDA has come to know

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