Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items for B2B marketers over the last 12 months. But this annual exercise is more than a look in the rearview mirror. It frequently provides a
Rebranding a product line may seem simple to outsiders, but to those responsible for implementing the strategy, it’s an intense and meticulous process.
In the IT industry, brand loyalty tends to be a cumulative process that occurs over months and years of relationship-building. But there are