3 ways content audits discover hidden gems

You’re probably blissfully unaware of how much content treasure you’ve amassed. But with a content audit, you can discover what you’ve done well—and identify assets you can update or repurpose. What’s more, a content audit can help you construct an efficient plan for producing future


Avoiding writer roulette—and the consequences of hiring bad writers

“Writer roulette” is never fun. If you play, you’ll lose.

If you’re reading this post, chances are you’ve played this miserable game. Here’s the typical setup: You’re under pressure to get something produced. It could be a blog post, a white paper, an executive presentation, an


More ways to work smarter

Sure, we’ve all heard the old adage about working smarter rather than harder. Nice idea, but how do you actually do it? This week’s digest has a few suggestions. Get tips on increasing the value of your content marketing efforts, tactics for customer retention, and


Fueling more productivity

This week’s news digest is full of insights to help you fuel both body and mind for peak productivity. Read on for an infographic that guides you to the right food choices for optimum performance. You’ll also get some tasty nuggets about content marketing metrics,


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