You’re probably blissfully unaware of how much content treasure you’ve amassed. But with a content audit, you can discover what you’ve done well—and identify assets you can update or repurpose. What’s more, a content audit can help you construct an efficient plan for producing future
“Writer roulette” is never fun. If you play, you’ll lose.
If you’re reading this post, chances are you’ve played this miserable game. Here’s the typical setup: You’re under pressure to get something produced. It could be a blog post, a white paper, an executive presentation, an