How IBM Storage maximizes B2B engagement with interactivity

When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large portfolio of products compelling. It’s certainly what the marketers at the IBM Storage group were thinking about as they made plans for an interactive marketing

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4 ways to fail at growth marketing

You’ve been working hard to create the next big thing—and your company is poised to go big. But to reach these lofty goals, you need engaging content to help generate new leads fast. That’s why it’s imperative you resist the temptation to succumb to the

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4 steps to an effective content strategy

Think you have all your marketing ducks in a row? According to a recent MarketingProfs report, only 30 percent of marketers feel their content marketing is effective. What separates this small group of achievers? A documented content strategy and clear messaging.

Almost all marketers today use

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Understanding how content accelerates sales

Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the

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