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Is Weak Content Slowing Down Your Lead-Gen Efforts?

Congratulations, marketer.

You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built personas for the purchasers and influencers involved in your buyer’s journey. You’ve created lead-generation campaigns and assets to capture and incubate leads.

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See how TDA and VMware created an effective C-level content stream [VIDEO]

If your most important audiences are hard to reach, watch this video about best practices for effective content streams. You’ll discover how TDA and VMware created a platform for compelling and award-winning content that reaches elusive CIOs.

Taken from a recent talk at the Silicon Valley

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Dell Mobility calls on TDA for campaign best practices

When Dell Mobility tapped TDA for help with a product campaign, the organization knew exactly what it wanted: consistency across content assets. But it needed help to execute effectively.

By taking an integrated approach to content creation, TDA was able to create a cohesive story about

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The anatomy of an effective marketing video

When it comes to showing prospects how your product works, how it solves their problems, and how it is used by others, video is one of the most effective mediums you can use. When properly produced, video can engage and educate customers, drive conversions, and

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