Teeing up championship content

Why are we teeing off this week’s digest with a study about accelerating tablet ownership? Just a few days ago, we met the IBMers producing mobile and Web properties for this weekend’s U.S. Open golf championship. The same team produced sites for the Masters Tournament, and


Six Ways to Get Salespeople to Expand the Case Study Pipeline

In a meeting with a very large client last week, we asked a VP there what kinds of collateral his sales team finds most useful. The VP’s response was immediate: “Case studies, no doubt about it.” His answer reinforces what TDA has come to know


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