When Dell Mobility tapped TDA for help with a product campaign, the organization knew exactly what it wanted: consistency across content assets. But it needed help to execute effectively.
By taking an integrated approach to content creation, TDA was able to create a cohesive story about
When it comes to showing prospects how your product works, how it solves their problems, and how it is used by others, video is one of the most effective mediums you can use. When properly produced, video can engage and educate customers, drive conversions, and
The CEO of a $100 million tech company recently asked me, “How do you articulate the value of content marketing?” This customer journey graphic was my answer.
The vertical axis is customer value; the horizontal axis is time. Content marketing plays a critical role in moving
The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a
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