Account-based marketing: Is it all hype?

The term “account-based marketing” (ABM) is on my radar. It has turned up with increasing frequency in the past few months—at events, in webinars, on Twitter, and in my inbox—with emails from companies selling ABM automation. The term is clearly gaining momentum. The marketing world

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Turning tough-to-explain technology into sales

The engineers at your high-tech company are very excited—a more efficient process, better speeds and feeds, or compliance with a new protocol that calls for a big new marketing push. But how can you make it sound exciting to your company’s customers? Here are four

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What does it all mean?

Is your work attracting prospects—and getting those prospects closer to purchase? This week, our content marketing news digest looks at developments that may help B2B marketers answer these questions. Read on to discover how well particular content types attract high-quality leads, and peek at new

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The latest on driving engagement

Consider this TDA maxim as you settle down with your Friday beverage of choice: Don’t just attract—make sure you interact. To demonstrate, we’ve scoured the Web to find recent stories about driving engagement so you can accelerate the sales cycle (you know, the stuff content

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