Producing the ripest content

There’s an abundance of digital content available today—but not all of it is worthy of picking. How can you produce the juiciest, most enticing content for your hungry audience? Check out this week’s news digest to learn how to cultivate organic leads with video, compose

[...]

The winning formula of integrated marketing

Cost-effectiveness never goes out of style, and that makes the integrated marketing approach ideal for marketers tasked with managing tight budgets and delivering more quantifiable returns. Integrated marketing maximizes ROI and reduces inefficiencies. It also aligns, supports, and feeds each stage of the sales cycle.

[...]

6 ways to get salespeople to expand the case study pipeline

Customer testimonials typically shorten sales cycles. Then why can it be so difficult to get salespeople to help generate case study leads? Just like the sales process itself, customer reference programs need a pipeline—and our experience shows that only 1 out of every 10 case

[...]

4 components of an effective success story

If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. This form of sales literature provides real-world evidence of

[...]

Sign up for innovative marketing insights from TDA