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Ready, aim, publish – 5 tips for content that hit the mark

Timing is everything when it comes to content that connects. This week’s content marketing digest focuses on best practices for aiming content—and hitting the marketing ROI bulls-eye. You’ll get briefed on where content marketing fits into your overall plan and learn why B2B prospects are

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May 8 webinar: 5 Crucial Content Steps in the Buyer’s Journey that Matter

Does your content guide buyers from awareness to repeat business? Join me for a free webinar on May 8, 2014 as I explain why many organizations underachieve because their content is not tailored to specific sales cycle stages. “5 Crucial Content Steps in the Buyer’s Journey that

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Make your content do the selling [VIDEO]

Does your content do most of the selling for your company? It should. But if it doesn’t, watch “Understanding the B2B Content Funnel” to see if your content strategy mirrors an effective sales funnel. This step-by-step video presentation describes the repeatable best practices TDA

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6 tips to unite marketing and sales

All too often, marketing and sales clash despite common goals. But collaboration delivers better results than playing a Game of Thrones. Study the battlefield to unite both sides and help your business emerge a victor. Read on for a primer on pipeline planning, ways to

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