Sign up for innovative marketing insights from TDA

6 tips to unite marketing and sales

All too often, marketing and sales clash despite common goals. But collaboration delivers better results than playing a Game of Thrones. Study the battlefield to unite both sides and help your business emerge a victor. Read on for a primer on pipeline planning, ways to

[...]

5 content marketing resolutions for 2014

Now that you’re back in the office, it’s time to set your content marketing goals for 2014. This week’s articles will help you set resolutions that will benefit sales and marketing alike—and make for a successful year. Read on for an infographic that charts the

[...]

Make short work out of long days

Never mind what the almanac says about today—June 21—being the longest day of the year. For content marketers, just about every day is long. This week’s news digest illuminates ways to get more results with less effort and expense. Read up on these solstice tips

[...]

Teeing up championship content

Why are we teeing off this week’s digest with a study about accelerating tablet ownership? Just a few days ago, we met the IBMers producing mobile and Web properties for this weekend’s U.S. Open golf championship. The same team produced sites for the Masters Tournament, and

[...]