Feeding audience appetites

Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to

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Making the content-data connection

How about some data about the data that makes your content a more effective selling tool? This week’s digest is full of recent news about the insights that can help you better guide prospects toward the sale. You’ll find out how to start using Facebook’s

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Peeking at 2015 social trends

Will your team be ready to make the most of social media in 2015? This week’s news digest offers recent developments that could affect your plans in the coming year. You’ll see how Facebook is trying to kill off Google+, read about the ongoing dominance

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Looking good while juggling tasks

Face it: Most content marketers are expected to perform a growing number of tasks simultaneously—and look good at it. This week’s news digest examines stories about appearing polished and assured while juggling critical tactical and strategic tasks. Read on for video marketing strategy tips, ideas

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