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5 reasons to choose smart papers over PDF documents

Struggling to deliver content optimized for mobile and social audiences? The recent history of marketing and publishing suggests you could be using the wrong format to attract and retain prospects and clients. If you mostly rely on the venerable Portable Document Format (PDF), you may

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Top tips for audience appeal

More is always better when it comes to numbers of engaged audience members. Read this week’s news digest to get the latest developments in attracting the influential people your revenue goals depend on. See which search engine ranking factors are most important and find tips

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What does it all mean?

Is your work attracting prospects—and getting those prospects closer to purchase? This week, our content marketing news digest looks at developments that may help B2B marketers answer these questions. Read on to discover how well particular content types attract high-quality leads, and peek at new

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Producing the ripest content

There’s an abundance of digital content available today—but not all of it is worthy of picking. How can you produce the juiciest, most enticing content for your hungry audience? Check out this week’s news digest to learn how to cultivate organic leads with video, compose

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