Prepping for the mid-quarter review

Students are cramming for midterms and you, dear content marketer, are presumably assessing mid-quarter results. Consider this week’s content marketing digest as a study aid for your analysis of what’s working and what needs to be improved. Our notes this week cover B2B marketing benchmarks,

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Hitting Google curveballs

Even as Google fires off dizzying adjustments to searches and user analytics, you can still step up to the online marketing plate with confidence. Read this edition of our weekly news digest to see how to hit the content sweet spot now that tracking user

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Mobile reading for the long weekend

Big plans for the long weekend? Wherever you’re headed, take this edition of our weekly news digest along for the ride and catch up on the latest developments in mobile marketing. Read how social platforms are increasing mobile engagement, and watch a video explaining why

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Ancient timing advice for future content effectiveness

Applying this ancient bit of wisdom can help your company get noticed: “Right timing is in all things the most important factor.” So join us as we open an amphora to toast recent news about timing and its positive effect on content. Sure, we may have

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