Searching the globe for effective tactics

In this week’s travelogue for high-tech marketers, you’ll discover which social media platforms appeal to regional palates around the globe, visit the mysterious kingdom of Google content search rankings, and see why video is the international language of loving your target audiences. After getting shrewd


Content Happy Hour: Super Bowl-inspired differentiation

If you believe many sports pundits, a single game plan adjustment could easily decide this Sunday’s Super Bowl contest between the very similar Baltimore Ravens and San Francisco 49ers. Sound familiar? High-tech, B2B marketers often find themselves in situations where the


Content Happy Hour: Pouring more leads into the sales funnel

Quench your thirst for examples of effective lead-generation tactics with this week’s edition of the TDA Content Happy Hour. Our marketing news digest looks at best practices at the top of the funnel, which may help you concoct the right blend of social, mobile, and


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