7 tips for mastering the art of the customer SME interview

Conducting an effective customer interview is an art—one that’s vital to producing a compelling success story. The interview offers opportunities to not only collect information but also generate project momentum and capture a story in the customer’s own words. Those words should be at the


Understanding the Art of the Customer SME Interview

If you’ve caught any of the recent NBA or NHL playoffs, you may have noticed the importance of momentum in these contests. At the professional level, all of the players have talent, but just a few key plays can swing momentum from one


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