The internal-external agency partnership—finding synergy for success

In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?

As someone who works at one of those external agencies, I

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Content Happy Hour: How are big names making a digital splash?

Is your digital marketing creating the impact you want? This week’s digest leaps into suggestions for making bigger waves. Read on for branding tips from an A-list celebrity and marketing strategy lessons from a legendary jazz musician. You’ll also find a primer on video-driven social

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Content Happy Hour: Looks matter

Your mother was wrong: looks do matter. Integrating compelling visuals into your content marketing can help attract prospects and keep them engaged. In this week’s digest, read about how the Economist is boosting its investment in digital media, including more graphically oriented platforms. Learn which

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Content Happy Hour: Multiple attractions deliver more thrills

Relying on a single content format is like running an amusement park with only one ride. This week’s digest is full of ideas for tactics you may have overlooked—and may compel prospects to line up and learn more about the fun they’ll have with your

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