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4 tips for focusing on impact

Is your content reaching the right audiences to have a significant impact on sales? This week’s digest explores four recent news stories about reviewing and improving your content strategy. Find out why your competitors are probably using content audits to size up your business. See

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Five bite-sized news items that may feed your career goals

Career advancement can be like eating a chocolate bunny: a nibble here and there, and soon you see real progress. This week’s news digest covers five recent items that may help you get ahead. Read a primer on protecting work from the Heartbleed exploit and

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Keeping up with increased expectations

Strenuous week? Before you run off for the weekend, let this week’s content marketing news digest suggest ways to twist increased expectations to your advantage. You’ll get insight into hurdling the digital skills gap, see why the C-suite views social media fitness as essential for

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Prepping for the mid-quarter review

Students are cramming for midterms and you, dear content marketer, are presumably assessing mid-quarter results. Consider this week’s content marketing digest as a study aid for your analysis of what’s working and what needs to be improved. Our notes this week cover B2B marketing benchmarks,

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