Looking good while juggling tasks

Face it: Most content marketers are expected to perform a growing number of tasks simultaneously—and look good at it. This week’s news digest examines stories about appearing polished and assured while juggling critical tactical and strategic tasks. Read on for video marketing strategy tips, ideas

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5 practical ideas for bread-and-butter marketing

This week, we’re looking at tactical, day-to-day content marketing. You know: the bread and butter of audience building, lead generation, and repeat business—not to mention overall operational efficiency. Find content attributes execs find compelling, see how fast mobile users open promo emails, and new ways

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Winning the race for audience attention

With the pace of business today, it can be easy to forget that content marketing is a long-distance run, not a sprint. To compete, you need a steady, sure pace to turn customer conversations into sales conversions. Get set with an infographic that builds your

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Kissing your LinkedIn Services and Products tabs good-bye

Are you prepared for next week? Taxes are due in the United States on Tuesday—and the day before that, LinkedIn will remove every company’s Product and Services tabs the social platform hosts. This week’s news digest looks at this inevitable content purge, and tells how

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