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Language of Business

Do you struggle with how to best share all the data points you gather about marketing programs and conveying success? Do you know how to speak the language of business? Hone your skills for sharing the results that matter with your leadership with this straightforward, three-step approach

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TDA and VMware: Delivering a continuous stream of CIO content through a global microsite

TDA and VMware: Delivering a continuous stream of CIO content through a global microsite

Who do you really want to reach? Defining your audience is a critical first step in developing content. The assets you create for tech executives, for example, will likely be very different

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Do your tech content marketers have all of these essential skills?

Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities

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More good news for marketers

How about some good news to end the week? This edition of our news digest starts with a story that may help you acquire more budget, and then moves on to articles that may inspire you to expand your social and mobile outreach. You’ll find

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