6 tips for successful customer reference programs

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, press releases, podcasts, videos, or webinars. Still, many marketers struggle to make their customer reference programs work. And that’s a pity, because

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6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a

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Making appearances matter

Get ready to gussy up what you do and make the right impression, thanks to tips in this week’s content marketing digest. You’ll read why dressing up for that big presentation helps audiences appreciate your content more, and why professionalism is critical for mastering the

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7 tips for mastering the art of the customer SME interview

Conducting an effective customer interview is an art—one that’s vital to producing a compelling success story. The interview offers opportunities to not only collect information but also generate project momentum and capture a story in the customer’s own words. Those words should be at the

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