Do you understand the anatomy of B2B social content?

Check out our infographic to see how the most effective B2B social content marketing strategy is rooted in thought leadership.

Captivating content is catchy. Pithy, thought-provoking teasers can spread your point of view like wildfire—returning valuable feedback and leads from tweets, teasers, and posts that take


The natural cycle of B2B thought leadership [infographic]

Are you basking in the sunshine of attention—or fending off the sharks of reality prowling the social ocean? View our latest infographic to discover the opportunities and hazards in the continuous feedback loop we call The Natural Cycle of B2B Thought Leadership. You’ll see each


Being creative and credible

Oh, you wacky B2B content marketer. You’re on a quest to mix the right blend of originality that compels with believability that sells. Find recipes for concocting the heady combo in this week’s edition of our content marketing news digest. You’ll discover some of the


Giving irrelevancy the boot

Content marketing shouldn’t be an exercise in futility. This week’s news digest looks at four ways to ensure your work has meaning—and positively affects your organization. You’ll find an explanation of why B2B marketing and B2C marketing are different species, and a guide to creating


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