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The internal-external agency partnership—finding synergy for success

In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?

As someone who works at one of those external agencies, I


Content Happy Hour: Starting the month with a few April jewels

No tricks from us on the first day of April—just the latest gems from the world of content marketing in this week’s news digest. You’ll get nuggets of research data addressing content challenges for technology marketers, find pearls of video marketing wisdom from one of


7 content marketing gifts the whole team can enjoy

The holidays are officially upon us, and there’s plenty of cheer to go around—in the form of great ideas for marketers. This week, you’ll find a gift under the tree for everyone on your team. Put on your favorite Bing Crosby tune and read on.


Whoa! What a groovy week for content!

In today’s digest, dig the top B2B content marketing trends of 2013, get down with 50 awesome content marketing stats, and learn insider tips for far out e-mail campaigns. Yes, 44 years ago this week, half a million very social people gathered for three days