Ducking asteroids and marketing near-misses

Raise your glass to avoiding marketing near-misses and a happy planetary close call. Earth will just miss getting pummeled by Asteroid 1998 QE2 this Friday afternoon, while we’ve scoured the content marketing galaxy for items about hitting target audiences. In this week’s edition of our

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Get the Most Out of Video

There is no better medium to deliver an emotional impact than video. Anyone who has ever cried while watching a movie knows exactly what I’m talking about. But doing video for the sake of doing video – or implementing any tactic for the sake of

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Searching the globe for effective tactics

In this week’s travelogue for high-tech marketers, you’ll discover which social media platforms appeal to regional palates around the globe, visit the mysterious kingdom of Google content search rankings, and see why video is the international language of loving your target audiences. After getting shrewd

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Content Happy Hour: Pouring more leads into the sales funnel

Quench your thirst for examples of effective lead-generation tactics with this week’s edition of the TDA Content Happy Hour. Our marketing news digest looks at best practices at the top of the funnel, which may help you concoct the right blend of social, mobile, and

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