TDA and IBM: Conducting a choir of individual voices

TDA and IBM: Conducting a choir of individual voices

Many organizations strive to maintain a single, consistent style and voice across content marketing projects. Achieving that goal can be challenging: marketing teams often must integrate a variety of ideas, create a unified message, and then convey

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Using video to convey complex concepts to a nontechnical audience

How can you help a nontechnical audience understand a complex concept like network security? A team from Dell wanted to reach small business owners and explain to them why they simply can’t afford to ignore network security threats. The ultimate goal was to produce qualified

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Delivering a continuous stream of CIO content for VMware

Who do you really want to reach? Defining your audience is a critical first step in developing content. The assets you create for tech executives, for example, will likely be very different than what you produce for systems administrators. In addition to tuning the information

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Content Happy Hour: How are big names making a digital splash?

Is your digital marketing creating the impact you want? This week’s digest leaps into suggestions for making bigger waves. Read on for branding tips from an A-list celebrity and marketing strategy lessons from a legendary jazz musician. You’ll also find a primer on video-driven social

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