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The Road to Great Video Marketing

What’s the secret to successful video marketing? You need to have a strategy. Unfortunately, many inexperienced brands’ strategies consist solely of boosting their numbers. They focus on “getting views,” rather than on the ultimate goals of their company, and how video marketing will help them

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Content Happy Hour: Starting the month with a few April jewels

No tricks from us on the first day of April—just the latest gems from the world of content marketing in this week’s news digest. You’ll get nuggets of research data addressing content challenges for technology marketers, find pearls of video marketing wisdom from one of

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Content Happy Hour: Multiple attractions deliver more thrills

Relying on a single content format is like running an amusement park with only one ride. This week’s digest is full of ideas for tactics you may have overlooked—and may compel prospects to line up and learn more about the fun they’ll have with your

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Content Happy Hour: Spotting critical 2016 marketing trends

Peek at a few developments likely to affect your work in 2016. Our ever-vigilant eyes have spotted some select and significant trends almost certain to make your content more visible and compelling—and quite possibly increase your slice of the budgetary pie. Find out why content

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