Tips for growing influence

Before you sign off for the long weekend, take a peek at news that examines widening your influence in the weeks ahead. Our news digest may help you do a better job of attracting B2B buyers. Understand the importance of Google expanding search functionality to

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Surfacing the right audiences

Are you using the right tactics to see and connect with prospects? In this week’s news digest, learn how Millennial, Gen X, and Baby Boomer B2B buyers engage with vendors in very different ways—and how to effectively appeal to each generation. You’ll also discover the

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More ways to improve your game plan

Sports not your thing? You’re in luck. This week’s Super Bowl–themed TDA Content Happy Hour is stacked with information you can use to steer office football talk toward ways to improve your marketing game plan. You’ll find articles your team can use to run up

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A few tips for keeping content resolutions

OK, the party’s over. It’s a new year, and that means new content marketing resolutions. Relax. This week’s content marketing digest examines ways to move the needle on metrics that matter most. Learn why viewers are tuning out of your video content, and get insight

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