Happy New Year! Instructions for Mixing a Heady Content Cocktail [VIDEO]

We’re wrapping up 2014 and looking ahead to the upcoming year. And what better way to kick off 2015 than with a potent content cocktail? Watch TDA President Paul Gustafson explain how to mix the concoction in this video. You’ll see how seemingly unrelated ingredients

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TDA Holiday Gift Guide for Year-Round B2B Content [VIDEO]

What lasts longer than a holiday fruitcake and is far more satisfying? We’re sure it’s content. Watch our holiday greeting video, which includes a rundown on the content items to add to your wish list—or give to marketers who have been exceptionally good. Unlike fruitcake,

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Making budgetary dreams come true

Ah, dreams. Wouldn’t it be nice to dine on a bigger slice of the funding pie? This week we’ve compiled current news articles about how to make larger budget portions more than a dream. And that’s important for many marketers who are fast approaching the

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eMarketer: Reach B2B Execs with Snappy Video

Why do decision makers pay attention to video content? This recent eMarketer article explains why short videos can be extraordinarily effective tools for reaching and engaging executives. As Paul Gustafson, president of TDA, notes, “There’s no better way to deliver and impart understanding in a

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