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Making yourself more visible

Are the audiences you need to influence seeing your content? This week’s illuminating news digest explores ways to extend your reach by attracting more attention. Learn how a Google search change will make apps even more essential to marketing success, and read why curation efforts

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Feeding audience appetites

Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to

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Standing out on YouTube

How do you compete with the 100 hours of video YouTube says is uploaded to the site every minute? This week’s news digest looks at getting audiences to actually watch business videos—instead of being distracted by Justin Bieber, funny animals, sports clips, and the items

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5 stories you’ll love this Valentine’s Day

Romance is in the air this week, and even the companies that content marketers work for aren’t immune. The five stories here tell tales of love and loss, and can teach us valuable marketing lessons along the way. Read on to learn why Google users

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