Avoiding writer roulette—and the consequences of hiring bad writers

“Writer roulette” is never fun. If you play, you’ll lose.

If you’re reading this post, chances are you’ve played this miserable game. Here’s the typical setup: You’re under pressure to get something produced. It could be a blog post, a white paper, an executive presentation, an


The 4 TDA blog posts that really hit home in 2015

Which TDA blog posts were most popular with B2B content marketers last year? You chose customer case study best practices—along with a guide for tackling a sensitive subject most content marketers must address throughout their careers. Read on for lessons and humor from last year


Sidestepping slippery situations

When you’ve got all the right moves, you can handle tricky situations with aplomb. This week’s digest looks at ways for marketers to negotiate difficult situations with grace. See 11 content mishaps to avoid, and learn how a simple step can prevent awkward tweets. You’ll


How do you diplomatically tell important people that they can’t write?

I recently had lunch with a friend who manages the relationships between one of our clients and an important group of industry analysts. He described a ticklish challenge he’s facing this way: “All of these guys are smart, but not all of them can write.


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