TDA-Produced Dell Power Solutions Magazine Named Finalist for FOLIO: Ozzie Award
Mountain View, CA—October 4, 2012 TDA Group, LLC, today announced that publishing industry journal FOLIO: has selected Dell Power Solutions Magazine as a finalist for the 2012 Ozzie awards, in the category of Best Cover (Business-to-Business above 100,000 Circulation). TDA-produced Dell Power Solutions—which focuses on helping IT organizations advance business agility and spark innovation—garnered the nomination for its 2011 Issue 4 cover, “Decoding big data.”
Considered to be one of the most prestigious award competitions in the publishing industry, the 2012 Eddie and Ozzie awards attracted over 2,000 entries, which 300+ judges narrowed down to roughly 400 finalists.
The recently nominated Dell Power Solutions cover, “Decoding big data,” captured the growing challenges of big data with a witty, maze-like design that readers could also scan as a QR code for immediate access to special coverage, with links to related online communities and beyond. Since 2009, TDA has won five FOLIO: awards: one gold Eddie, one silver Ozzie, and three bronze Eddies.
“Being nominated for this Ozzie award is particularly gratifying because it showcases how we extend client content and marketing strategies into powerful digital channels,” said Paul Gustafson, president of TDA Group. “People now expect to interact with content and other readers online, through social media and via mobile devices. The ‘Decoding big data’ cover is just one example of how our services help grow reader interest and brand loyalty.”
“This accolade recognizes the important role that smart, attention-grabbing design plays in reaching the high-tech B2B audience—whether people prefer to engage with traditional print and digital magazines, interactive digital media, or both,” said Debra McDonald, vice president and editorial director at TDA Group. “An Ozzie nomination is both a huge honor and a great affirmation that our integrated content and design strategy is relevant and effective.”
About the Ozzie Awards
Selected by the FOLIO: team and a prestigious panel of industry judges, the Ozzie awards recognize excellence in magazine design. FOLIO: will announce gold, silver, and bronze winners during its gala awards luncheon on October 31, 2012, during the FOLIO: MediaNext show in New York City. For a complete list of 2012 Ozzie award finalists, visit: http://creative.red7media.com/apps/mediabucket2/uploads/2012September/folio-awards-ozzies-finalists-2012-10y5.pdf
About Dell Power Solutions Magazine
As the line between business and technology strategy vanishes, Dell Power Solutions Magazine helps IT leaders advance organizational agility and spark innovation while reducing the cost of doing business. To help readers accomplish that goal, the publication focuses on how to eliminate complexity in the underlying IT infrastructure and enhance efficiency across people, processes, and technology in an increasingly mobile workplace. Dell Power Solutions Magazine is available in print and in a digital edition. Delivered directly to large enterprise customers around the world, it has a combined print/digital circulation of more than 400,000 readers for each quarterly issue.
About TDA Group
Founded in 1987, TDA Group of Mountain View, California, is Silicon Valley’s premier marketing communications agency. The award-winning content marketing firm provides a broad range of services to engage buyers wherever they are: on the Web, on smartphones, on tablets, and through print. TDA clients range from Fortune 50 tech companies to start-ups. For more information about TDA Group, visit tdagroup.com or call (650) 919-1200.