Is your work attracting prospects—and getting those prospects closer to purchase? This week, our content marketing news digest looks at developments that may help B2B marketers answer these questions. Read on to discover how well particular content types attract high-quality leads, and peek at new digital designs meant to entice more prospects. Plus, see which social platforms are stepping into the Google+ void and get SEO tips for the latest Google algorithm update.

Which B2B Content Types Deliver Great Leads?
By Ayaz Nanji at MarketingProfs
The most commonly published content types don’t necessarily produce the highest-quality leads, according to a NetLine survey of B2B marketers. In this overview of the research, Nanji looks at which content channels are seen as being most effective for boosting sales.

6 design trends taking over the Web
By Anna-Feliza Sy at The Next Web design
Goodbye cluttered pages, hello simplicity. Sy offers examples of the super-clean interfaces and styles that are taking over the Web—and highlights why some of these hot digital design trends may be here to stay.

As Google Plus shrinks, Twitter and Snapchat grow
By Beki Winchel at Ragan’s PR Daily
Google is steadily moving away from Google+, with YouTube and Google Photos both decoupling from the service this month. Which other social networks are growing while the platform wanes? Winchel reviews some of the recent winners.

Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem
By John Koetsier at VentureBeat
At a recent tech conference, Malcolm Gladwell had these sobering words for the crowd: “More data increases our confidence, not our accuracy.” Koetsier examines what the writer meant, and tells why his message should be a big wake-up call for marketers. Hint: think context.

Marketers’ Biggest Challenges With Social Influencers
By Ayaz Nanji at MarketingProfs
Often, the hardest part of working with social influencers is simply getting their attention, according to a survey by Software Advice. Nanji details the other challenges marketers say they face most often, and he dives into the ways online advocates like to work with brands.

3 SEO tips to rank highly with Google’s latest update
By Brian Pittman at Ragan’s PR Daily
Google’s cuddly Panda 4.2 algorithm update has just been released, and it furthers the company’s commitment to rewarding high-quality, user-focused content with higher rankings. Pittman interprets what this means for publishers, and outlines three strategies for ensuring your content stands out in searches.